Coca-Cola to kick-off campaign for festive season

Soft drink major Coca-Cola today said it will start a new marketing campaign -- 'Khushiya Replay' -- from tomorrow to increase sales during the festive season.

Soft drink major Coca-Cola today said it will start a new marketing campaign -- 'Khushiya Replay' -- from tomorrow to increase sales during the festive season.

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The marketing initiative will also include a television commercial, which will kick-off from tomorrow, Coca-Cola said in a statement.

Consumers can win Samsung camcorders as part of the campaign, which would run from September 10 to October 19.

The objective of the national initiative is to drive the association of Coca-Cola with Diwali and strengthen it's connect with its consumers, the statement said.

"The launch of 'Coca-Cola Khushiyan Replay' initiative is another endeavor ... wherein consumers get an opportunity to win several attractive prizes during the festive season," Coca-Cola India Director (Marketing) Kashmira Chadha said.