From Modi winning to Women’s Day, this man has it all on matchbox covers

Delhi artist Asif Kureshi has collected more than 3000 unique matchbox covers. The 32-year-old says he is motivated to preserve the “most neglected works of art.”

You might have heard of art aficionados who love collecting artworks, but how often have you heard of someone collecting matchbox covers?

Delhi-based Asif Kureshi is a matchbox covers collector, and has a treasure trove of more than 3000 unique matchboxes for every occasion.

Delhi-based Asif Kureshi is a matchbox covers collector, and has a treasure trove of more than 3000 unique matchboxes for every occasion. “I don’t collect them, I preserve them. I think they are one of the most neglected art mediums. As soon as they are used, they are thrown in the dustbins without a second glance. I go about rescuing them every day from everywhere I see them. Be it streets, roads, highways. For me, they are art, deserving of their own gallery.”

He has even created social media pages to promote these “art pieces”. Since 2012, he has been regularly changing the profile picture for his Facebook page with the matchbox that goes with the news or occasion. He also started an Instagram page ‘matchworks’ to show the world what he has got.

Matchbox covers of Bollywood movie posters and names.

Explaining how he relates activities with his profile picture of a matchbox, Kureshi,32, explains, “There is a matchbox for everything. From Modi winning to Trump becoming the president, I changed the profile picture to match the occasion. In fact, this is what inspired me to start my Instagram page. For known calendar events like women’s day and Holi, I pick my matchboxes in advance and for the ones on the fly like Moonlight winning the Oscars, I simply forage my collection to find something suitable.”

Explaining what he does with the matchbox art, Kureshi says, “I’ll make them eternal via my project. It will encompass everything from art prints to stationery to accessories, each a tribute to these little graphical wonders.” He is also planning a book which details out the never seen process behind matchbox label art.”