Image consultancy is more of a corporatised version of public relations. As an image consultant, you need to plan a focused image makeover for your client and slowly progress towards it by achieving defined milestones over a period of time. Relationship management with the client, media, industry bodies, NGOs, celebrities and political parties are part and parcel of the job.
Saurabh Uboweja, chief executive officer, Brands of Desire says, “The best part about this job is branding people, you are converting people into a brand. Image consulting involves learning about your client and a detailed inventory of their image. It brings together multiple facets of fashion designing, styling, beauty, grooming, weight management, etiquettes and body language.”
Rising demand
One needs to be in sync with the changing market dynamics in the field of communications
Rs. I take home
Rs. 20,000 per month
I love my job because...
It’s a rising profession. Due to social media, it has gained popularity over the times
Expert gyan
Focusing on marketing skills is not enough for this job. One needs to understand the person as well