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IIT Roorkee, Futurense collaborate to launch India’s first full-stack AI certification for modern marketers

The 6 month course is touted to be India’s first no-code, full-stack AI certification designed specifically for marketing professionals. Check details below.

Published on: Jul 30, 2025 03:18 PM IST
By HT Education Desk
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Indian Institute of Technology (IIT) Roorkee is collaborating with Futurense to launch the ‘PG Certificate in AI-Enabled Digital Marketing & MarTech’. The latest offering is India’s first no-code, full-stack AI certification designed specifically for marketing professionals.

IIT Roorkee has collaborated with Futurense to launch 'PG Certificate in AI-Enabled Digital Marketing & MarTech'. The course details are given here. (Image source: futurense.com/uni/iit-roorkee-martech)
IIT Roorkee has collaborated with Futurense to launch 'PG Certificate in AI-Enabled Digital Marketing & MarTech'. The course details are given here. (Image source: futurense.com/uni/iit-roorkee-martech)

Spanning 6 months, the course begins in October 2025, and is aimed at addressing the critical orchestration gap in modern marketing where teams use over 90+ tools but often lack the systems thinking to connect them for real-time performance, a statement informed.

Raghav Gupta, the founder and CEO at Futurense highlighted that the PG Certificate in AI-Enabled Digital Marketing & MarTech “is not just another marketing course with AI added on”.

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He said, “It’s India’s first full-stack AI marketing certification built from the ground up for today’s ecosystem, where growth depends on how well you wire content, data, automation, and personalisation together. With IIT Roorkee’s academic credibility and Futurense’s industry-backed learning model, this program creates marketers who can think like builders and execute like technologists.”

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Prof. Ghosh added, “This program exemplifies that vision. As marketing becomes increasingly driven by AI and real-time orchestration, professionals need more than surface-level tool knowledge; they need a deep, system-level understanding. Through this certification, we’re enabling learners to build marketing engines that are intelligent, adaptive, and grounded in real-world applications.”

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Explained: A first-of-its-kind program in India

Following are some points that make this program a first-of-its-kind in India:

  1. The program has been designed for Full-Stack AI Marketing Orchestration
  2. The program focuses on from-scratch redesign, with emphasis on wiring CRM, CDP, analytics, automation, and GenAI into one performance engine.
  3. Provides hands-on with 30+ Real Tools.
  4. Learners learn and build systems with tools like ChatGPT, Claude, Jasper, and Segment to Zapier, HubSpot, Canva AI, GA4, and Looker Studio.
  5. Learners are provided live AI Clinics.

In addition, the course also offers live weekend classes, with an optional 2-day campus immersion at IIT Roorkee.

The ideal participant:

Following individuals are ideal participants of this program:

  1. Aspiring digital marketers & AI-curious creatives
  2. Traditional marketers adapting to the new stack
  3. Growth/product managers building lean funnels
  4. Founders and solopreneurs automating marketing
  5. Consultants, freelancers & career switchers

As per the press statement, applicants do not need a coding background. The Futurense Bridge Course ensures everyone gets up to speed with AI workflows, prompt writing, and no-code integration before the main sessions begin.

Course details

Course begins on: October 11, 2025

Course duration: 6 Months (120+ live hours)

Format of course: Weekend Live Online Sessions

Campus Immersion: Optional 2-Day at IIT Roorkee

Course fee: ₹1.40 Lakhs + GST (Flexible EMIs available)

Certificate: Offered from IIT Roorkee

For more details, applicants may visit the official website here.

 
ABOUT THE AUTHOR
HT Education Desk

For over a decade, the Hindustan Times Digital Streams – Education Desk has been a trusted source for accurate, in-depth, and timely news on education and careers. We bring the latest updates on board exams, competitive exams, results, employment news, study abroad, scholarships, and school and college admissions, helping students, job seekers, and educators make informed decisions. Our Coverage Areas 1. Board Exams & Results: Comprehensive reporting on CBSE, CISCE, and state board exams (UP, Bihar, Maharashtra, West Bengal, Rajasthan, Andhra Pradesh, Telangana, Karnataka, Tamil Nadu, and others), including schedules, admit cards, answer keys, results, and career opportunities. 2. Competitive Exams: Insights into major exams like UPSC, JEE, NEET, GATE, CAT, SAT, and state and central government services. Exam Results: Timely updates on UPSC, SSC, SBI, IBPS, NTA, IIMs, and other competitive exam results. 3. Employment News: Notifications on government and private sector jobs, vacancies, eligibility, application processes, and results. 4. Study Abroad: Information on top universities, courses, tuition fees, scholarships, visa regulations, and career prospects for international students. Features & Analysis: Opinion pieces, expert explainers, deep-dive reports, and interviews with key figures in education. 5. Breaking Education News: Real-time updates on major policy changes, institutional reforms, and trends shaping the education sector. 6. With a commitment to factual, unbiased journalism, HT Digital’s Education Desk has seen continuous growth in readership, offering credible and engaging content tailored for students, parents, and professionals. Meet the Team 1. Nilesh Mathur – News Editor A journalist with 24 years of experience, including 18+ years at Hindustan Times, Nilesh leads editorial planning, ensures factual accuracy, and enhances audience engagement through strategic content. 2. Papri Chanda – Deputy Chief Content Producer With over a decade of experience in education journalism, Papri specializes in exam-related content, study abroad insights, and education trends. She also explores new opportunities in education that benefit students. 3. Bishal – Senior Content Producer Active in the education and jobs sector since 2019, Bishal focuses on tracking developments, analyzing trends, and crafting informative content for students and job aspirants. 4. Gaurav Sarma – Deputy Chief Content Producer A multimedia journalist with 9+ years of experience, Gaurav is skilled in research-based storytelling, feature writing, and reporting on competitive exams, online courses, and education trends. At Hindustan Times Digital Streams – Education Desk, we strive to be the go-to platform for students and professionals navigating the dynamic world of education and careers.

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