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Behind the fashion week gloss: Meet the unsung heroes of AIFW

It takes an army to make sure that the fashion week is always a success. And no, we are not talking of designers and models. Here are two people we caught up with at the recently concluded Amazon India Fashion Week, and their stories will put a smile on your face.

fashion and trends Updated: Oct 18, 2016 08:53 IST
Prerna Gauba
Prerna Gauba
Hindustan Times
fashion design council of india,amazon india fashion week,shankar presswala
(L-R) An usher at fashion week Shrvistha Shukla; Ironing man, Shankar backstage. (Photo: Amal Ks/HT)

Fashion week is not just about models strutting down the runway in the best of fashion but also the unsung heroes who work equally hard, but, don’t always get the credit they deserve. Here are two such people, behind the gloss, making fashion week a hit.

Shrvistha Shukla, an usher at the fashion week. (Photo: Amal Ks/HT)

We spotted this 20-year-old smiling face adding a bit of cheer to fashion week among the always-busy designers, fashionistas and buyers from around the world. Shrvistha Shukla, a final year fashion student who studies in Noida is one of the many volunteers who make sure the guests inside the main showing area find their seats and come to their rescue at all times. Far from the limelight, she gets candid with us and shares her experience of being an unsung style hero.

How long have you been associated with FDCI?

It’s been a year which means this is my third show. I was sent here from my college and since then I come ever season. I love it.

What’s the most challenging part of your job?

It is sad that many fashion spectators feel that this is a menial job. Sometimes, the guests can get hard to handle, but it is a part of my job. If I have to stop somebody, I have to. So ya, sometimes it gets cumbersome to explain people and cut the argument.

What makes you come back every season?

It is a very tiring job; I leave my home at around 10 am and reach back around 1 in the night if the shows are on time. Though they do provide us with meals, there is no fixed time for dinner because of our work. But, even after all the hard work and tiring days; there is something very satisfying about my job. I love the entire feel and all the satisfaction I get after the long working hours and I would come back here anytime.

Shankar ironing clothes backstage for designer Malini Ramani (Photo: Amal Ks/HT)

Shankar, 25, has been ironing clothes at the fashion week for the last 5 years. But, surprisingly, he has not attended a single fashion show. The DU graduate inheriting his professional expertise from his father, Murgeshan, who has been ironing clothes for the last 27 years. “I was in college when I started helping my dad. He ironed clothes for various fashion weeks and even shoots. So I accompanied him everywhere,” he says.

Do you iron clothes for a lot of designers? Who all?

I have ironed clothes for all the big designers like Rohit Bal, Anju Modi, Malini Ramani, Rina Dhaka.

What’s the most challenging part of your job?

When we are ironing for big designers like Rohit Bal, it makes me nervous. Though, they our considerate, they want perfection when it comes to their garments. So we have to do it again and again to get it right.

How many garments do you iron in a day during fashion week?

From 50 to even 100! There is no count.

What’s the most challenging part of your job?

It is fun here backstage. We like coming to fashion week. Hume toh collection pehle se hi pata hoti hai.

First Published: Oct 17, 2016 18:40 IST