Covid-19: Gap struggles with out-of-fashion styles, to close stores in some European countries after lockdown slump

Facing competition from fast-fashion companies and sales slump courtesy Covid-19 lockdown, Gap brand stores in Europe expected to close down in the United Kingdom, France, Ireland and Italy by mid-2021.

Gap Inc is considering closing stores in some European countries, as the apparel retailer looks to save cash while dealing with a sales slump brought on by the COVID-19 pandemic and competition from fast-fashion companies.

The San Francisco-based company, which had 129 Gap brand stores in Europe at the end of July, said late on Tuesday options being explored include the possible closure of outlets in the United Kingdom, France, Ireland and Italy by mid-2021.

The move comes as Gap struggles with out-of-fashion styles, which has pushed shoppers towards apparel brands like Zara and H&M. The coronavirus crisis has compounded troubles by stifling sales at brick-and-mortar sales across the globe.

However, online sales of Gap Inc’s Old Navy and Athleta brands have surged since the start of the pandemic.

The company also said it was reviewing its warehouse and distribution model and its Gap and Banana Republic-owned e-commerce operations in Europe.

Parts of Gap’s European business could be transferred to third parties in a partnership model, the company said.

(This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.)

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