US designer Diane von Furstenberg’s first perfume since 1975, Diane will hit the stores in October. According to Women’s Wear Daily, the woody floral scent is “powerful and seductive, without being aggressive.” The perfume will include notes of violet and is the first fragrance launch for America’s first lady of fashion since Furstenberg’s first and so far only fragrance, Tatiana (named after her daughter).

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