India’s next top models
Their faces are everywhere. Signing up major brands, these pretty young things are giving Bollywood a run for their money.fashion and trends Updated: May 07, 2010 13:59 IST
Starlets beware.The current crop of modelling hotties are raking in big-budget contracts and everyone from fashion magazines to brands are vying to get them on board. Atul Kasbekar, whose Kingfisher Calendar shots invariably launch new faces, explains, “Almost as a rule, the calendar send models into orbit. Some of them may have even been around for a while but they get tons of attention thanks to this. Ashika Pratt is one example of a girl who people didn’t even know of until she was featured on the calendar.”
Pratt is the reigning hottie of the modeling circuit and has snapped up contracts with Globus and Tres Mode shoes to name a few. “I was one of the first to work with her and she is open to new ideas and experimenting. She has beautiful skin and the perfect combination of innocence and sexiness,” explains stylist Anaita Adajania Shroff. “She’s already very successful in print and I’ve seen her move in front of a film camera; she’s brilliant.”
Esha Gupta, sometimes likened to Angelina Jolie, is another ad favourite, already featuring in the Blender’s Pride campaign and currently waiting for her TV ads for Close-up toothpaste and Kaya Skin Clinic to be aired.The model rakes in a cool Rs 15 lakh minimum for a print ad. “I’m very particular about the work that I do.
I don’t want to be like any other model,” she reasons. “I stood out on the ramp because I was shorter and didn’t have a flat iron-board body.” Gupta attributes her success to her toned physique and numerous bikini shoots, and sees herself in Bollywood by the end of this year. “I’m weighing my options and should settle on something by the end of this year,” she reveals. Long-haired beauty, Diva Diwan, is a shampoo ad’s dream and has already been featured in Garnier’s ad campaign. “I love her, she’s so unconventional,” mentions designer Vikram Phadnis. “She has a toned body, and her long hair means she’s going to be grabbed for shampoo ads.”
Rounding up the fab four is Jyothsna Chakravarthy. Another magazine favourite, the green-eyed lass from Bangalore was most recently seen in a shampoo ad. “She has a South Indian urban look,” mentions Adajania Shroff. “Her long and lean frame also makes her perfect by international standards.”