Plus size models boost image

The cultural obsession with slim female figures could be overturned if advertising flaunted fuller-sized models, a new British study suggests.

The cultural obsession with slim female figures could be overturned if advertising flaunted fuller-sized models, a new British study suggests.

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Researchers from Durham University in the UK enlisted 100 women to view pictures of models of various sizes. The more images of thin models the subjects saw, the more they preferred thin bodies. However, women who habitually strongly preferred thin models were “significantly less keen” on thinner body types after they’d been shown photos of plus-sized models.

“This really gives us some food for thought about the power of exposure to super-slim bodies,” says lead author Dr Lynda Boothroyd from the university’s psychology department.