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Zara’s pop-up store in London goes digital with click-and-collect model

Shoppers can visit the Zara pop-up store in London for help with online purchases, returns and exchanges. Assistants will have mobile devices to help customers choose designs and variations, and recommend size and colour.

fashion and trends Updated: Jan 29, 2018 11:54 IST
Asian News International
Zara,Shopping,Shopping at Zara
Zara has unveiled a new click-and-collect pop-up store in London. Set up in Westfield Stratford in east London, the temporary concept store will help customers with online purchases, returns, and exchanges.(Wikimedia Commons )

Clothing brand Zara has unveiled a new click-and-collect pop-up store in London — a first in the direction of futuristic fashion. Set up in Westfield Stratford in east London, the temporary concept store will help customers with online purchases, returns, and exchanges.

The 200-square-metre store designed with technology at its heart. The store will have assistants with handy mobile devices, where customers can choose the designs and variations.

Depending on the time of order, the delivery would happen the same day or the very next. One of the most notable features of the futuristic store is its recommendation system. The mirrors in the store are embedded with information screens.

Based on radio frequency identification technology, the system will generate recommendations for other products that go well with the item. In addition, the system will also recommend correct size and most suitable colour to buy. The store with its state-of-the-art technology has surely open ways for a new, futuristic fashion choice.

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First Published: Jan 29, 2018 11:53 IST