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Bollywood shares its success story at Cannes

On its fourth day, the 64th Festival de Cannes screened Bollywood — The Greatest Love Story Ever Told. Outside, there were starbursts in the sky not especially for the film but symbolic of the "experience" that its producers claim for the film, writes Gerson da Cunha. Pics: Indian stars shine at Cannes

Updated on: May 17, 2011, 01:57:00 IST
None | By , Cannes
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On its fourth day, the 64th Festival de Cannes screened Bollywood — The Greatest Love Story Ever Told. Outside, there were starbursts in the sky not especially for the film but symbolic of the "experience" that its producers claim for the film.

HT Image
HT Image

It all began with a remark made last year by Thierry Fremaux, the all-powerful Director General, to Shekhar Kapur, at the time a member of the Jury of the competition, that he would like a Bollywood film in the Cannes Official Selection. Shekhar set to work at once and, just one year on, this documentary is being shown Out Of Competition, produced by him and Ronnie Screwvala (UTV).

What is being celebrated is conclusion of an impossible task beginning in black and white and exploding today in depiction of a Special Effects land. What has emerged under the direction of Rakeysh Omprakash Mehra and Jeff Zimbalist, the terrific editor, is a track of 70 years of a unique industry, with a culture of its own, a dream tinged with a nightmare, something that may not be taking over the world but may indeed be the only culture that holds together its country of origin.

 
Stay connected with all the glitz and glam from the world of entertainment, right from Hollywood gossip to Bollywood chit chat. Also don't miss out on music buzz, anime scoops and OTT action.
Stay connected with all the glitz and glam from the world of entertainment, right from Hollywood gossip to Bollywood chit chat. Also don't miss out on music buzz, anime scoops and OTT action.
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