The trailer for Emma Watson’s new film Beauty & the Beast has broken Fifty Shades Darker’s record for the most views in 24 hours.
The Disney film’s trailer has been viewed over 127.6 million times since its release online on Monday, reported Ace Showbiz.
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Fifty Shades Darker beat Star Wars: The Force Awakens’ record with 114 million views in its first full day earlier this year.
According to Disney, 27 million of the trailer’s 127 million-plus views were generated from Watson’s Facebook page.
The film also stars former Downton Abbey regular Dan Stevens, Ewan McGregor, Ian McKellen, Stanley Tucci, and Emma Thompson.
Beauty and the Beast will be released in March 2017.
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