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Hollywood Part 2: the cult of sequels

If that film looks familiar there's a reason: Hollywood is relying more than ever on the cash cow that is the safe-bet sequel. From X-Men to Transformers to Planet of the Apes, this season's blockbusters increasingly are sequels -- and sequels of sequels -- to escape ever more unwelcome financial risks.

Updated on: Aug 08, 2014 04:33 PM IST
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If that film looks familiar there's a reason: Hollywood is relying more than ever on the cash cow that is the safe-bet sequel.



From X-Men to Transformers to Planet of the Apes, this season's blockbusters increasingly are sequels -- and sequels of sequels -- to escape ever more unwelcome financial risks.



"Sequels are like safety nets for studios and investors; they consistently deliver the most potent box office punch," said Jeff Bock, a spokesman for industry tracker Exhibitor Relations, which keeps the numbers at US and Canadian box offices.



"Consider this: seven of the 10 top-grossing movies this year are sequels and/or reboots. And that's very typical, as the last few years have trended the same way," he said giving examples like Captain America: The Winter Soldier, which has earned a whopping $715 million worldwide.



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The Amazing Spider-Man 2, has netted $710 million; 22 Jump Street a more than respectable almost $300 million; and How to Train Your Dragon 2 with a noteworthy $465 million.



The northern hemisphere summertime is famously thick with sequels, with many people on vacation and most children with more time than usual to catch a movie.



A few weeks later, roughly from September onwards, films that are hoping to get attention as potential Oscar candidates jockey for moviegoers attention.



That familiar feeling 2



There is nothing new, really, about Hollywood wheeling out big-budget sequels to successful global hits. Franchises like James Bond and Superman, Star Wars, Rocky, Terminator and Harry Potter have tended to keep on remaking it big.



And "one look at the release schedule over the next few years shows more of the same: sequels, sequels and reboots," Bock said.



On Friday, the United States will get the rollout of a new Teenage Mutant Ninja Turtles flick, the animated favorite; and in weeks to come there will be premieres for familiar-sounding The Expendables 3 with Sylvester Stallones and Antonio Banderas, and Sin City 2, with Jessica Alba, Eva Green and Mickey Rourke.



"Having a property studios don't have to sell to new audiences is key: that saves a lot of money on the back end, and it's much easier to tie-in to companies that want to cross-promote and invest in a franchise that is a known commodity," Bock said.



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Stay connected with all the glitz and glam from the world of entertainment, right from Hollywood gossip to Bollywood chit chat. Also don't miss out on music buzz, anime scoops and OTT action.
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