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Bhool Bhulaiyaa 3 loses to Singham Again in round 1 ahead of release? A look at their non-theatrical deals

Kartik Aaryan got the biggest non-theatrical deal of his career with Bhool Bhulaiyaa 3. But is it enough to beat Singham Again? See for yourself

Updated on: Oct 4, 2024, 14:02:06 IST
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Kartik Aaryan had already made a mark for himself in the Hindi film industry when Bhool Bhulaiyaa 2 (2022) came his way. But the horror comedy franchise turned out to be a milestone in his career, earning him the tag of 'Janta ka Superstar'. This Diwali, Kartik is returning to theatres as his beloved character Rooh Baba with Bhool Bhulaiyaa 3. Vidya Balan aka the OG Manjulika will join him along with Triptii Dimri and Madhuri Dixit. But the team will face tough competition by Ajay Devgn and Rohit Shetty’s Singham Again. Well, ahead of the big war, the horror comedy has lost one battle to the cop drama.

Ajay Devgn-starrer Singham Again will clash with Kartik Aaryan's Bhool Bhulaiyaa 3 this Diwali
Ajay Devgn-starrer Singham Again will clash with Kartik Aaryan's Bhool Bhulaiyaa 3 this Diwali

Or have they? Let us explain. According to latest buzz, makers of Bhool Bhulaiyaa 3 have locked a whopping non-theatrical deal of 135 crore. This is the biggest deal yet for the franchise as well as Kartik’s acting career. It includes the digital, satellite and music rights of the horror comedy. Basically, this is one huge deal. However, a few days ago it was reported that Singham Again’s non-theatrical deal has fetched over 200 crore, which is a milestone for Ajay as well as his director BFF Rohit. So when you look at the earnings, Kartik and Bhool Bhulaiyaa 3 lost this battle. However, there's another factor that needs our attention— the cost of production. Singham Again's reported budget is 350 crore, which means they still need to earn 150 crore to break even. Meanwhile, Bhool Bhulaiyaa 3's cost of production according to close sources is 150 crore. In this aspect, Kartik's horror comedy has already recovered 90% of their budget. So this makes Bhool Bhulaiyaa 3 the winner!

Which film are you rooting for this Diwali— Bhool Bhulaiyaa 3 or Singham Again?

 
ABOUT THE AUTHOR
Mahima Pandey

Mahima Pandey is a journalist at HT City, who believes that being a bridge between the entertainment industry and the public is an honour. She enjoys Bollywood updates, films, fashion trends and gossip from the industry as much as any other movie buff, which helps her write things worth your time.

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