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Zahan Kapoor on excessive PR by actors: I'll earn my magazine covers rather than it being part of a strategy

Zahan Kapoor opens up on the culture of excessive PR by actors, why he hasn't announced a project since Black Warrant success and the challenges in it

Updated on: Jan 1, 2026, 09:45:11 IST
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Zahan Kapoor got his breakthrough role a year ago with the web series Black Warrant. It became one of the most talked about shows not just in India, but globally, even earning him international awards. As the show closes in on completing a year, he feels grateful for all the love.

Zahan Kapoor (Photo: Instagram)
Zahan Kapoor (Photo: Instagram)

"Black Warrant is a gift that keeps on giving," Zahan Kapoor says, adding, "The international recognition is very heart warming and humbling. These are not things you anticipate, these are surprises. I am always pleasantly surprised when other people remind me how it has impacted them. I don't know what the future holds."

He adds, “There are so many people who make announcements but then nothing happens to their films. These are people who are craving publicity to stay relevant. One thing I can be very comfortable with is that I am not chasing relevance. I am chasing the people and stories and I am trusting that by showing up and serving the story honestly and authentically, my relevance and significance will get taken care of. I am not trying to generate my own PR as managing my image is not my agenda. I am happy to participate in whatever comes to me.”

Elaborating on his goals, Zahan says, "My aim is to be a part of this mad world of media and entertainment in the biggest way possible and have the biggest impact. It's not a self indulgent process, it's about generosity. Itna karne mein 10 saal lag Gaye, and Maybe aur 10 saal lagenge, but at least it's all authentic. I will earn my magazine covers, my endorsements and other things, instead of it being a part of a strategy and I will be proud of that. There is so much manipulation today that the core personality of the artiste gets lost. Some people know how to play this game, but I don't. Peripheries have become the priority today."

 
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