Air India Express is set to unveil new uniforms for cabin crew and other frontline staff next month, officials said, as the airline moves to complete the final phase of its brand overhaul.
The rollout, expected by early July, will cover around 3,200 crew members and extend to other customer-facing staff, including airport and security personnel.
Turquoise blue is expected to be the dominant colour in the new uniforms, in line with the airline’s revised brand palette of orange, white and turquoise unveiled during its relaunch in October 2023.
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The uniforms were designed in-house. The material chosen is banana crepe, selected for being lightweight and wrinkle-resistant, an official said. Both male and female cabin crew uniforms will feature closed-neck jackets and trousers.
The new uniforms also draw from India’s indigenous textile traditions, aligning with the airline’s broader branding strategy that incorporates local art forms.
The move follows a wider rebranding exercise that included changes across digital platforms, airport signage and onboard experience after the airline’s integration and restructuring.
{{/usCountry}}The move follows a wider rebranding exercise that included changes across digital platforms, airport signage and onboard experience after the airline’s integration and restructuring.
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