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A man?s vision: make every women look beautiful

The make-up artists Max factor makes a grand entry into the Indian market.
By hindustantimes.com | None, New Delhi
PUBLISHED ON MAY 28, 2006 12:40 AM IST

Procter & Gamble Beauty launched Max Factor, one of the world’s most respected names in cosmetics, in India. Max Factor is being represented by Baccarose Perfumes & Beauty Products Limited, India.

Max Factor has been the choice of cosmetics in Hollywood for many decades right through to modern classics such as Titanic, Bridgette Jones Diary 1 & 2, and a host of other winners.

Women want to look their best, and Max Factor helps them bring out their glamorous best, as in the movies. It is no coincidence then that India should be the next milestone for Max Factor.
 
“As a company, Max Factor is committed to continuously offering quality products that deliver outstanding results. For this it is celebrated by make up artists across the globe, particularly in Hollywood. The Indian woman has highly discerning tastes, and as of today Max Factor will be made available to her at all premium stores across  India. We are confident that Baccarose will help us realize our ambitions here in India.” said Toni Parisi, Marketing Director, P&G Prestige & Professional – Middle East and Indian Subcontinent.
 
Adds Hemansu Kotecha, Director, Baccarose, “We share P&G’s vision for Max Factor and are proud to be part of this exciting phase. We have consistently sought to deliver superior quality products to our consumers, and our long partnership with P&G has allowed us to keep this promise. Max Factor is reputed for its breakthrough technology and at one point was a secret amongst the world’s leading make up artists, and today that secret is out.”
  
 
A man’s vision: make every women look beautiful
 
Max Factor is known as “the make-up of make-up artists”, the brand has a long established link with the film and entertainment world. Max Factor is the most broadly distributed and most successful brands in the world today.
The products range includes:

1. Face Make-up
2. Eye Make-up
3. Lip Colours
4. Nail Colours

Face make-up

Lasting Performance Make-up : Rs 485/-
This is a foundation with a long lasting formula has a special touch proof system. It looks natural, does not streak, is fragrance free and suitable for sensitive skin.  
 
Colour Adapt Foundation : Rs 570/-
Colour Adapt is a foundation with Colour Adapting Particles, which pick up and match different colours of your skin. 
 
Sheer Radiance Colour Adapt : Rs 570/-
This powder make-up can be used for normal, dry, combination and oily skin. It is fragrance free and non comodogenic.
 
3 in 1 Compact Make-up: Rs 595/-
Covers like a foundation when applied with a dry sponge it sets to leave a fine cover that looks soft and natural.
 
Flawless Perfection: Rs 630/-
This foundation covers perfectly, like a liquid foundation should but with no visible lines Gives you a naturally beautiful, flawless look.
 
Crème puff refill : Rs 595/-
High coverage powder make-up for normal, dry, combination and oily skin.
 
Loose Powder : Rs 695/-
This ultra fine translucent loose powder gives a professional make-up artist look .The mesh sieve applicator is designed to apply just the right amount of product.

Satin Blush : Rs 495/-
Gives a sheer natural finish. Its easy to blend texture is a combination of finely milled powder for a soft natural look.

Panstick : Rs 660/-
Rich creamy foundation ideal for hiding imperfections.Provides
excellent coverage,conceals imperfections and provides a soft dewy finish.

Shimmer Panstick : Rs 660/-
It gives shimmer to face and body.

Erace : Rs 495/-
Erace helps conceal circles ,flaws and lines in natural –looking skin tone shades .Formulated to be creamy ad blend with ease.
 
Eye makeup :

Earth Spirit Single Eyeshadow: Rs 375/-
Light ,silky and comfortable eye colour .Long lasting and versatile: can be used as an eyeshadow or eyeliner.

Khol pencil : Rs 220/-
Defines eye shape and adds colour. Soft so as not to drag skin.

High definition eyeliner : Rs 340/-
Defines eyes with intense colour, has a long lasing result 

Colour Perfection Eyeliner : Rs 340/-
Defines eyes and gives intense colour

Eyebrow Pencil : Rs 220/-
Adds colour, shape and definition to eyebrows.The brush applicator gives a natural groomed look.

2000 Calorie Mascara : Rs 360/-
Volumising mascara gives 3 times thicker lashes… instantly!

Stretch Mascara : Rs 360/-
Lengthening Mascara – lengthens lashes upto 40%

Lash Lifting Mascara : Rs 380/-
It thickens, lengthens and lifts lashes to flatter and enhance eyes.

Lash Lift Mascara Water proof : Rs 380/-
Gentle yet effective water proof mascara that builds and lifts lashes 

Lip colours :

Lipfinity Rs 525/-
Incredible colour that lasts all day . Permatone – breakthrough ingredient complex provides semi – permanent colour .The moisturising top coat adds moisture and shine.

Lipfinity Reflections : Rs 525/-
Lipstick that gives intense shine and colour.

Lipfinity Everlites : Rs 525/-
Light weight yet resilient colour that lasts .The smooth top coat completes your look with a light finishing sheen.

Lipfinity Shimmer Top coat: Rs 525/-
Available in sheer gold and extra frost shades for shimmering lips.

Lasting colour Lipstick : Rs 395/-
Self renewing colour, its almost like reapplying your lipstick without having to .Lasts hour after hour.
 
Silk Gloss : Rs 425/-
Liquid lip gloss with a smooth glide formula

Silk Gloss sheer frost : Rs.425/-
Lip gloss for a sheer glossy and shimmering effect

Gold Lip Liner pencil : Rs 360/-
To define lips and prevent lips from bleeding.

Colour perfection Lipstick: Rs 450/-
For luscious lips and long lasting colour , lightweight colour

Nail colours

Nailfinity: Rs 295/-
This nail colour is chip resistant and provides a superior gloss in a beautiful colour palette. 

Max Factor is available at all leading shopping destinations in Mumbai, Delhi, Bangalore, Chennai, Cochin, Hyderabad and Kolkata.

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