Leading telecom company Bharti Airtel on Sunday announced the launch of its comic portal, where subscribers can access comic strips from mobile phones.
The company said the service would be available on its mobile entertainment portal, Airtel Live.
"Airtel comics portal provides subscribers with access via Wireless Application Protocol (WAP) to more than 300 Indian and international comic characters, including Akbar, Birbal, Popeye as well as comics supplied by Amar Chitra Katha," the company said in a statement.
Commenting on the launch, Bharti Airtel Head M-Entertainment Saleem Mobhani said, "With mobile becoming the one-stop device for all entertainment needs, comics would be a much sought after addition to our existing services on Airtel Live."
Airtel customers may access the comics portal service by texting COMICS or COMIC to 54321, the company added.