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Aligning IT to Business Goals

Industry leaders are making an environment conducive with new technology in their firms, reports Ganesh Natarajan.

Published on: Nov 20, 2006 08:01 PM IST
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It’s probably the oldest debate in modern business, quite akin to the old question of the chicken and the egg! Which comes first, a clear understanding of business objectives and strategy or the proliferation of Information Technology in the firm?

At first sight, the obvious answer is that IT has no place in the organisation unless it derives its meaning from and fully supports the business processes.

However some lateral thinking on this topic came in the late 1980s when the Massachusetts Institute of Technology in its much lauded "Management in the Nineties" research programme propagated the idea that as technology capabilities matured and computer systems became ubiquitous in every sector of business and industry, a recursive relationship would develop between business processes and IT, which could be harnessed for the benefit of the firm.

HT Image
HT Image

The success of many large global corporations today is a reflection of this symbiotic relationship. While the alignment of information technology to corporate goals and business goals has always been the prerequisite for significant benefits realized through information technology, the industry leaders in every sector, notably financial services, retail and discrete manufacturing have created an environment where availability of new technology innovations and capabilities has created new opportunities and hence new strategies for the firm.

The widespread use of business to business e-commerce, the integration and optimisation of multiple supply chains leading to vendor managed inventory, the proliferation of customer loyalty programs and the increasing use of on-line banking and holiday planning all point to the fact that strategy planners are using technology availability to align every business process to customer and stakeholder needs.

The success of Indian industry across many sectors today is already being heralded as the beginning of a new era of prosperity for Indian business, where many of our corporate visionaries will be seen staking their claim for the numero uno position or at least be among the top global players in the industry they choose to dominate.

However, in every major growth process, a focus on key business processes and enabling technologies will create a better foundation for long term sustenance.

 
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