Channel targeting Indian diaspora to be launched

A new TV channel, targeted at the Indian diaspora, will be launched on Thursday to become the first of its kind.

A new TV channel, specially targeted at the Indian diaspora, will be launched on Thursday to become the first of its kind in the country.

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The People of Indian Origin (PIO) TV will offer news, information and entertainment with special focus on the countrymen living abroad.

Its daily format will feature news bulletins, business news and features, talk shows, sports coverage, segments on lifestyle, fashion, cuisines, culture, tradition, religion and an exhaustive coverage of Bollywood and Indian entertainment.

The channel will be launched by the Minister of Overseas Indian Affairs Vayalar Ravi.