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Controversy spurs Da Vinci sales

The buzz around the ?Jesus conspiracy? in Dan Brown's controversial book, The Da Vinci Code, boosts its sales in Mumbai.

Updated on: Apr 14, 2006 01:11 PM IST
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Dan Brown may have been cleared of plagiarism charges, but the call from some sections to ban the movie version continues to hog the front pages. Father Trigilio, a prominent US Catholic priest who began it all by calling it “blasphemous and factually incorrect” isn’t finding much favour in Mumbai.

HT Image
HT Image

Instead, the buzz around the ‘Jesus conspiracy’ has pushed up the sales of The Da Vinci Code. Crossword, where the book has never been off the best-seller list, expects to double its sales as May 19, the film’s release date, approaches.

Says R Sriram: “The book has been up and down the bestseller charts but it has climbed back to number 3 in the past few weeks.”

Danai’s Augustine Baretto echoes this. While sales have been brisk since 2004, they sold far fewer copies when there was no corresponding hype. “We’ve seen almost a 100 per cent rise in sales in the last two months,” says Baretto.

Students can buy copies off the streets for just Rs 35, a big mark-down from the Rs 125 when the book first came out. Mumbai’s Catholic community isn’t being up in arms, either.

 
ABOUT THE AUTHOR
Rachel Lopez

Rachel Lopez is a a writer and editor with the Hindustan Times. She has worked with the Times Group, Time Out and Vogue and has a special interest in city history, culture, etymology and internet and society.

Follow India news real-time updates and the latest news covered on Hindustan Times, featuring today's critical updates on Sonam Wangchuk Hunger Strike LIVE and more across India.
Follow India news real-time updates and the latest news covered on Hindustan Times, featuring today's critical updates on Sonam Wangchuk Hunger Strike LIVE and more across India.
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