Dell on Wednesday took the wraps off of an anticipated new line of computers, services and digital televisions aimed at higher-end consumers willing to pay a premium for their technology products.
Dell's new desktop PCs include three XPS models that start at 1,099 dollars, and a new notebook that comes with a $2,699 price tag.
The company also showed off its new high-definition televisions, a 50-inch plasma model for $3,799, and a 32-inch LCD television for $1,799.
The higher-priced products counter Dell's traditional of cutting prices on its PCs through its low-cost direct sales. In August, Dell reported second-quarter sales that fell short of Wall Street estimates, and partly blamed the situation on lower costs of its PCs.
Dell also said it would provide new, enhanced services for customers that buy their products either over the Web or on the phone. The new services included agents that are specially trained to answer questions on XPS computers.