Now even men can define the contours of their eyes, as an eye-liner for blokes, called Guyliner, has been launched by a chain store.
The make-up is aimed at men who want a punky look like Johnny Depp in Pirates of the Caribbean, and the store, Superdrug, plans to have in-shop beauty specialists to show fellows how to apply it properly.
"Our beauty trends watchers have been aware of the merging of lines between male and female beauty. This is a great example of men using female products in a masculine way," the Mirror quoted the store's beauty director Jeff Wemyss, as saying.
"Johnny Depp is the archetype of this style and he really carries it off in Pirates of the Caribbean," Wemyss added.
Other celebrities known to use a touch of eyeliner include Robbie Williams and the Kaiser Chiefs singer Ricky Wilson.
The eye-pencil is priced at £5.99 pound, and comes in shades of brown, black and grey.