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Every crisis is an opportunity

To take the sting out of travel advisories, India must make it worthwhile for tourists.

Updated on: Oct 27, 2011 10:00 PM IST
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Captain Spock, the commanding officer of USS Enterprise commanding, was spot on when he said that “the purpose of diplomacy is to prolong a crisis”. How else can one explain the recent travel advisories against India by the US, Britain, Canada, Australia and New Zealand, just ahead of the festival season? While the wordings of the advisories may be different, the gist is the same: beware, India is a dangerous country and your life could be at risk. Understandably, New Delhi, egged on by the travel industry, is annoyed and is trying to press foreign governments to take back these warnings.

HT Image
HT Image

The warning at this time of the year, when foreign tourist inflow picks up, is obviously bad for business. In fact, 2011 is proving to be more of a good one than 2010: foreign exchange earnings from tourist arrivals in September are already up 19% vis a vis September 2010. Moreover, 2010 September figures were up 29.3% from the same period in 2009.

Even the most ardent India supporter would agree that the country is unsafe. But in this terror-hit world, which country isn’t? So to single out one country and call it unsafe is nothing but employing a carrot-and-stick policy that is linked to some other bilateral issue. Surprisingly, Australian foreign minister Kevin Rudd is reported to have said that the advisory is ‘routine’ advice and they “do not have any information of any specific threat to share with India.” If that is so, then why issue such an advisory? Such ‘routine’ warnings only devalue and diminish the effect of such advisories. New Zealand’s foreign minister Murray McCully’s explanation was much more amusing.

India must learn to weather this turbulent world of diplomacy and it has to proactively counter these negative orders. The surefire way is to ensure that tourists get their monies worth when they come to India and take back good memories and spread the good word. That would be enough to counter the biased claims of some governments.

 
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