To capitalise on the passion among the Indians for the game of cricket, the Bradman Foundation has allowed a biscuit company to market "Bradman's Chocolate Chip Cookies" in India.
A percentage of the profits earned from the sale proceeds would go to the Bangalore branch of the Foundation to promote cricket and assist underprivileged children, said a report in the Daily Times.
"India is the world's second-most populist country, they are passionate about cricket, they have the highest regard to Sir Donald Bradman and I understand they enjoy a good cup of tea and a biscuit. So we think it has all the ingredients to what should be a very successful venture," the paper quoted Bradman Museum Director, Richard Mulvaney as saying in an interview with the Australian Broadcasting Corporation Radio.