First time benefits

Travel deals only seem to be getting better by the day. Aloft Hotels has embraced location-based services to offer consumers hotel deals.

Travel deals only seem to be getting better by the day. Aloft Hotels has embraced location-based services to offer consumers hotel deals.

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The chain would offer a 20% discount at its bars to users who “check-in” for the first time using Foursquare phone facilities.

Checking-in is used not in the traditional hotel sense, but to describe location-sharing using a compatible smartphone and services such as Foursquare or Gowalla.