Funzone, Safari set to add spice to Animal Planet

The channel's newly introduced 'time-band' strategy will segment its programmes under four bands to be shown at different timings.

Seeking to gain higher control over viewership, leading animal entertainment brand Animal Planet, has introduced a 'time-band' strategy segmenting the programmes under four bands to be shown at different timings.

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"This is a unique concept. The programmes are being banded under four categories -- Funzone,Safari, Masters of the Jungle and Unexplained, Unexplored," the channels brand director Raja Balasubramanium said at a press conference.

Stating that the channel attracted viewers from all age groups, Balachandran said, "to leverage the advantage and draw a higher control over viewership, all programmes in a particular time band will maintain a common attraction element, gearing the channel to target specific viewers in building loyal viewer groups."

Claiming that Animal Planet currently attracted more viewers than some renowned English channels, he said that to further realise its untapped potential, the channel would continue to customise its programmes for the Indian viewer.

In reply to a question, he said that Animal Plannet will air a programme 'Tiger Zero' around the second quarter of this year in order to raise awareness about the dwindling tiger population in India.

A joint venture of Discovery Communications and BBC Worldwide, Animal Planet is now beamed to 185 million viewers across 160 countries with programmes customised in 24 languages.