Google to cash in on SME ad space with AdWorlds

To capitalise on India’s booming SME (small and medium enterprises)market, the Indian arm of Internet search giant Google has designed Google AdWords — a specific programme for SME-specific advertisements. India has around 35 million SMEs.

To capitalise on India’s booming SME (small and medium enterprises)market, the Indian arm of Internet search giant Google has designed Google AdWords — a specific programme for SME-specific advertisements. India has around 35 million SMEs.

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AdWords allows users to start with a minimal budget of R10 and choose any number of keywords. According to the online marketers, Google’s model is user-friendly.

The search giant is tracking 30,000 SMEs per month and plans to increase the number to 75,000 per day. Moreover, the company is opening up to 19,500 SME accounts every month.

“We are very bullish about our growth in the space and we will continue to invest in reaching out to more and more SMEs,” said Sridhar Seshadri, head, online sales, Google India.

The company claims it is witnessing participation from all verticals such as car sellers, coaching institutes, chemical companies, stockbrokers.

“We are seeing new non traditional businesses signing up with us daily such as education, textiles, handicraft, homeopathy clinic and many others.”