"Sirali", or the plume on a peacock's head, is the brainchild of Rahul Jain and Gunjan Arora. With extensive understanding and use of innovative tie-dyes layered with textures and relief embroideries, their design stands out as a collective statement of ideas and yet saying the same prose.
They use colour as an underplay to enhance these techniques. "Sirali" retails at outlets across India including Ogaan, The NIFT Shop, ffolio, Saga, Shoppers’ Stop, Amethyst, Collage and Studio Saks, Ebony’s, Studio Ivory and a noted few stores like Sanskrit in Hong Kong and Tara Blanca in Tokyo.
"Sirali" boasts of clientele like Caroline Douglas, Naomi Campbell, Sean Connery and Malaika Arora. Sirali has serviced the entertainment industry with their costumes for plays, musicals and award ceremonies.