HCL enters laptop computer market
Eyeing a major chunk of the burgeoning notebook computer market, HCL Infosystems has entered the mobile computer market.india Updated: Feb 23, 2006 17:20 IST
Eyeing a major chunk of the burgeoning notebook computer market, HCL Infosystemson Thursdayentered the mobile computer market with products targeted at specific user groups.
"We are a leader in the desktop computers. We would like to have same position in the notebook computer segment as well," HCL Infosystems Executive Vice President George Paul said.
The notebook computer market in 2004-05 was 4.75 lakh units and in 2005-06 it is expected to grow 50 per cent year-on-year.
The notebooks launched by the company would be manufactured a its plant in Pondicerry.
"We recently expanded our capacity for computers to 10 lakh from six lakh. During the expansion we have also put two lines for laptops," Paul said.
He said that instead of importing manufacturing laptops in India made better sense as it would help HCL to tailor products to the market needs in time and have efficient logistics and supply chain.
The notebook computer market in India is dominated by multinationals who import units for sale.
TCL has branded its laptops as 'Leaptops' and the models are designed as per the requirements of various target groups such as architects, engineers, doctors, insurance advisors, women, executives and shop owners.
Apart from normal computing functionalities, the notebooks have software package loaded on them for use by the target groups.
HCL, which had confined itself to manufacturing of desktops so far, was distributing Toshiba notebooks.
"We have a seperate business division marketing Toshiba notebooks. There would be no clash of interest between our own brand and Toshiba," Paul said.
HCL has also become the first company in India to launch notebook powered by Windows Starter Edition.
The notebooks will be available in two Indian languages to start with and later it would be available in English.
The company has priced notebooks starting from Rs 27,490 and going up to more than Rs one lakh. It will also be offering finance options on the notebooks.
Apart from normal noteboks, HCL has launched ruggedised notebooks that can function in extreme conditions like -15 degree centigrate to +65 degree centigrate temerature, rain, snow and extreme vibration.
These notebooks are targetted at defence, construction and personnel working in oil rigs.