Hope for John Abraham, finally

John Abraham and director Nagesh Kukunoor have reason to celebrate. Aashaayein that had been complete for over two years, will finally release on August 13.

Aashayein John

John Abraham and director Nagesh Kukunoor have reason to celebrate.

Aashaayein

that had been complete for over two years, will finally release on August 13.

Produced by Percept Picture Company, the film ran into rough weather when Reliance Big Entertainment (RBE) reportedly backtracked on the price for the distribution rights, scared away by the serious subject. But now PPC and RBE are believed to have arrived at a deal.

Confirming the release plans, Shailendra Singh, Joint MD, PPC, says “The whole industry is rethinking on deals, so it is no big deal if Reliance wanted to renegotiate with us. John feels this is his best performance and after

8 x 10 Tasveer, Aashayein

should silence all those who were doubting Nagesh’s talent.”

He thinks the film will mark the return of sensible cinema: “Mediocre content and the failure of big films like

and

Raavan

has hurt the confidence of the consumer.

Aashayein

could well surprise the audience in a pleasant way.”

Interestingly,

Aashayein

will be competing with Aamir Khan’s

Peepli Live

. But Singh isn’t worried. “The number of screens and the size of the audience is big enough. The content is what’s important,” he argues. “The audience can always sense a good product and I’m sure there will be plenty of takers for both

Peepli Live

and

Aashayein

.”

The 25-day promotional campaign for

Aashayein

should kick off in a fortnight’s time.