Aditya Birla Group firm Idea Cellular on Monday reported an 18 per cent year-on-year decline in net profit at R180 crore during the July-September quarter of the current fiscal year against R220 crore.

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“Figures for the current period are not comparable with that of the corresponding period due to the merger of Spice Communications effective March 1, 2010, prior to which it was a joint venture,” said Sanjeev Aga, managing director, Idea Cellular.
The company plans to start 3G wireless services in the January-March quarter of 2011.
“Idea is pursuing long-term arrangements with select quality operators for service areas where Idea was not awarded 3G spectrum,” said Aga. Idea won 3G radio airwaves in 11 circles.
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