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In Sena house, a new order

A bit of technology and a whiff of corporate-like culture has crept into the corridors of the Shiv Sena’s headquarters.
Hindustan Times | By Sayli Udas Mankikar, Mumbai
UPDATED ON MAY 25, 2009 01:02 AM IST

A bit of technology and a whiff of corporate-like culture has crept into the corridors of the Shiv Sena’s headquarters.

Among the newly introduced features, a unique visitor management system to welcome visitors to the five-storeyed milky-white edifice at Sena Bhavan in Dadar stands out conspicuously.

Sample this: As you enter the gate and register, you receive an SMS welcoming you to Sena Bhavan.

It reads: ‘XYZ, Sena Bhavan Madhe Swagat Ahe’ (XYZ, welcome to Sena Bhavan).

And if you haven’t provided your mobile number at the registration desk, you are given a slip of paper with this note: Dear XYZji, Welcome to Sena Bhavan.

The note specifies the name of the person you need to meet besides the floor on which his/her office is located in the building.

The party is trying to reach out through this and several such hi-tech communication systems.

“Balasaheb Thackeray always told us that every person coming here should feel welcomed and assured that his problem will be solved. All we are doing is using modern systems to make visitors feel welcome,” said senior Shiv Sena leader Anil

The various facilities were introduced intermittently in the last six months.

The computerisation process and communication systems, said Desai, were the brainchild of Sena Executive President Uddhav Thackeray.

A round-the-clock call centre manned by 12 youngsters has been put in place. The centre answers calls, registers complaints and maintain records from the Sena toll free number 1800222772. Employees of the call centre are attired in black-collared tee with an arrow and bow insignia embroidered on it.

If you have a grouse but don’t find the time to visit the office, fret not.

Just pick up the phone and call in your complaint. Or, you could send an email at

All five floors of the building bear a corporate look.

The doors have a biometric — fingerprint recognising — security system while the waiting halls and conference rooms boast of rich leather and silk upholstery.

Desai, however, hastens to explain that the party has “not corporatised”.

“We are a political party and these are steps towards better communication and giving a warm feeling towards everyone irrespective of caste, religion, sex or social status.”

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