Just a blink is all it takes for surfers | india | Hindustan Times
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Just a blink is all it takes for surfers

Net surfers takes no longer than the blink of an eye to judge whether a site is up to any good or not, UK findings reveal.

india Updated: Jan 16, 2006 16:31 IST

Remember your dad telling you never to pass judgments at first glance without going into the details of issues?

Well if you chose to ignore that advice , and often feel bad about it, here is some news that can bring back some cheer, for the latest scientific findings have revealed that as far as surfers go, it takes them no longer than the blink of an eye to judge whether a site is up to any good or not.

And what is even stranger, the decisions taken in that split second matched those when taken after detailed scrutiny of the same site.

"My colleagues believed it would be impossible to really see anything in less than 500 milliseconds," Nature quoted Gitte Lindgaard of Carleton University in Ottawa, who has published the research in the journal Behaviour and Information Technology, as saying about their findings that impressions were made in the first 50 milliseconds of viewing.

These findings, the researchers said, should be seriously taken note of by web companies hoping to drive traffic on their sites.

"Unless the first impression is favourable, visitors will be out of your site before they even know that you might be offering more than your competitors," Lindgaard said.

And according to Marc Caudron of London web-design agency Pod,the findings make a user's first impression even more critical.

"You'll get a list of sites, click the top one, and then either say 'I've engaged' and give it a few more seconds, or just go back to Google," the journal quoted him, as saying.

And he suggests that to use these findings to their benefit, site owners should ensure that the amount of graphics on the page should be strictly limited, perhaps to a single eye-catching image, and make sure that web pages load quickly, otherwise customers might not stick around long enough to make that coveted first impression.