McDonalds, Barista follow Pizza Hut
McDonalds plans to open outlets in South and other smaller cities, whille Barista is to open 100 new outlets by 2006-07.Updated: Feb 04, 2006 14:09 IST
Pizza Hut has begun its foray into smaller cities and towns where the "Indianised" pizza culture is spreading fast despite the country's rich culinary tradition. Immediate plans on the anvil include the opening of 35 new outlets this year.
Similarly fast food chain McDonalds India is planning to widen its presence in smaller North Indian cities and will be opening an outlet in South India.
"We will be venturing in South India very soon with our second outlet in Chennai after Bangalore. We will also have outlets in smaller cities in North India such as Allahabad, Kanpur, Varanasi, Simla, Amritsar," Vikram Bakshi, Managing Director of Connaught Plaza Restaurants, franchisee for Mcdonalds India, told reporters at the CII-CRM summit.
The company that already has 'quick service restaurants' or drive-in restaurants at Jalandhar and Mathura, is contemplating to open such outlets in some more places. "Location and the price it comes at will be the deciding factor for such openings," Bakshi said.
The company has a comprehensive customer feedback methodology. "We do a quarterly fast track survey done on a daily basis apart from a mystery dining product and customer questioning method," he added.
Barista to open 100 new outlets by 2006-07
Coffee chain Barista today said it has plans to add over 100 new outlets by 2006-07 to its present count of around 150 outlets.
"We are planning to open 100 new outlets by the end of next fiscal in 35 new cities. Also we would be opening some more outlets by March 2006 to add to our existing 130 outlets," Barista CEO Partha Dattagupta said on the sidelines of a CII-CRM summit.
Out of the proposed outlets, 15 would be in the 'Barista Creme' category, a sub-brand.
Barista is also looking to expand its presence from the 20 cities that it operates to 35 cities, including the metros and Tier-II cities. "Barista is already present in some of the smaller cities and in the next fiscal we will be opening outlets in Goa, Surat, Cochin, Nagpur, Vizag and Guwahati," he said.
First Published: Feb 03, 2006 18:31 IST