Milk is the secret of Superman's energy!

The new "Superman 'Got Milk?'" ad is going to feature big screen's new Man of Steel, Brandon Routh - donned in the famous red, blue and gold, and sporting a milk moustache

The new "Superman 'Got Milk?'" ad is going to feature big screen's new Man of Steel, Brandon Routh - donned in the famous red, blue and gold, and sporting a milk moustache.

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America's Milk Processors bosses have chosen the Superman Returns star, as the face of their latest print commercial, which will debut in the May 2006 issue of the country's Blender magazine.

According to Contactmusic, the ad copy reads: "Super. That's how milk makes you feel. The calcium helps bones grow strong, so even if you're not from Krypton you can have bones of steel."