"The excellence of every art is its intensity, capable of making all disagreeables evaporate from their keeping in close relationship with beauty and truth."
Passion For Art
With a raging passion for art and a 'determination to achieve, Neeta Bhargava entered the world of creativity with a Bachelor's degree in Fine Arts from Allahabad University. She started her artistic career in 1993 by specializing in Tanjore paintings. After establishing herself as a Tanjore artist with an innovatively contemporary brush, Neeta merged her artistic talents with her passion for fashion and established her own design studio in 1994.
Married into a family that has pioneered the Food Processing industry in India. Neeta gives the credit of her success to her family who is very supportive of her work and without whose active support her progress would not have been possible.
Style And Inspiration
Neeta's ensembles have an understated elegance marked, by a restrained, classic style. But the uniqueness of her style lies in creating a wearable canvas by use of hand painted fabrics. Her inspiration ranges from Mughal art to Persian architecture, from jewellery to graphic art and from Renaissance to Baroque art. She uses intricate art work on the garments as opposed to the more graphic work available in the market because she believes in remaining true to her tradition of painstaking art work. 'Neeta successfully combines her flair for fine arts and her inclination towards fashion by designing ensembles for stores synonymous with high fashion.
Aim
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{{/usCountry}}Neeta aims at infusing contemporary sensibility into traditional Indian art so that it touches the modern Indian art lovers on a day-to-day basis. She aims at the upliftment of talented young artists through her work and has successfully trained many young artists since the inception of her studio. Many artists from Bengal, Orissa and Benaras have found fruitful- employment at her studio. Her vision is to create a fashion house that surpass expectation, inspires young designers and reflects a positive attitude towards creativity and hard work.
Techno poetic emotions
Imagination, creativity and above all colour! All this and much more appear on the catwalk of Neeta Bhargava. The collection is spectacular celebration of fusion charm, including urban extremes and ethnic inspirations. Engaging fashion of unusual combinations without ever abandoning the tradition, duly updated for today. It offers a thousand, splendid emotions with the final trend drowned in colour. A skilful interpreter of city chic...with a poetic dimension!
The collection is divided in three sections: Visual triumph with expert dressmaking, Alternative charm and Splendid colorama.