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New mantra to lure CellOne customers

IN A bid to stop its CellOne subscribers from being attracted to the rival operators as well as cultivate new customers, the Bharat Sanchar Nigam Ltd (BSNL) will make post-paid connections even cheaper by offering more free calls or loyalty discount, apart from giving some other facilities.

india Updated: Mar 22, 2006 00:53 IST

IN A bid to stop its CellOne subscribers from being attracted to the rival operators as well as cultivate new customers, the Bharat Sanchar Nigam Ltd (BSNL) will make post-paid connections even cheaper by offering more free calls or loyalty discount, apart from giving some other facilities.

The UP Telecom (East) Circle has sent a proposal to the BNSL headquarters, Delhi, seeking many concessions for the CellOne customers.

As per the proposal likely to be cleared by the month end, the CellOne/post paid customers with Rs 325 and Rs 525 Plans will get loyalty discount as high as Rs 200 and Rs 400, respectively, disclosed a senior officer here.

At present the loyalty discount available on these plans is only Rs 75 and Rs 175, respectively. No change is, however, proposed in Plan 225.

Significantly, unlike now when the discount is available only for six month-old subscribers or above, under the new proposal, subscribers will get the loyalty discount from day one.

The officials here feel that tariff concessions for the post paid subscribers were must as the private operators were coming out with various attractive plans for their customers. This, they said was the real challenge.

The BSNL is also working out the possibility of offering each and every call detail to the CellOne subscribers on Internet so that they do not have to rush to BSNL offices to obtain itemised bills.

Besides, the department is also in touch with some banks to provide the post-paid customers the facility of paying their bills through ATMs. BSNL already has such an arrangement with Punjab National Bank.

In another significant move again aiming at meeting the competition, the BSNL headquarters has decided to give a free hand to its circle offices to decide on mobile phone tariff in keeping with local conditions and competition. Once the formal orders are issued in this regard, the UP Telecom (East) Circle, like any other circle will not be required to send any tariff related proposal to the headquarters for clearance but take a decision on its own.

However, while taking any such decision, circles will be expected to ensure that their decision does protect the revenue as well as the customer base.

First Published: Mar 22, 2006 00:53 IST