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Noida realtors shift focus to Gurgaon

Many Noida-based developers are buying licensed land in Gurgaon not from villagers, but directly from the ‘secondary’ market as part of their expansion strategy.

Updated on: Apr 14, 2012 01:39 AM IST
Hindustan Times | By , Gurgaon
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Many Noida-based developers are buying licensed land in Gurgaon not from villagers, but directly from the ‘secondary’ market as part of their expansion strategy.

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HT Image

ATS Group is launching its mid-segment projects in sectors 104 (14 acres) and 109 (10 acres) in the next three months. The group has purchased land from the open market. The 14-acre plot was bought for R150 crore. HDFC Portfolio Management Services has partly financed the purchase. Geetamber Anand, vice-president, CREDAI and CMD of ATS Group, confirmed the projects.

Paras Buildtech has acquired 7 acres from M3M Developers in Sector 70 A. M3M Developers has sold a part of the 28 acres that it had bought from DLF for Rs. 440 crore earlier this year to Paras Buildtech.

Harinder Nagar, promoter of Paras Buildtech, said buying licensed land in Gurgaon is an easier and faster process for developers new to the Gurgaon market. The group plans to construct high-end apartments worth over Rs. 1 crore in Sector 70 A. The project will be launched in May. It will be self-financed.

Assotech Ltd has purchased about 12 acres of licensed land from Uppals Group and QVC Realty. Sun Apollo India Real Estate Fund has invested R75 crore in the project located in Sector 99. The project called Blith will be launched on May 5. “We are planning to do two more projects in Gurgaon,” said Sanjeev Srivastav, managing director, Assotech Ltd.

Amrapali Group has already entered an agreement for a 20-acre land parcel along the Northern Peripheral Road in Gurgaon and is looking for private equity funding. The project will be launched in a couple of months. “We are also thinking of buying a licensed land parcel in Faridabad,” said Amrapali Group CMD Anil Kumar Sharma.

 
ABOUT THE AUTHOR
Vandana Ramnani

Vandana Ramnani leads the real estate vertical at Hindustan Times Digital, bringing over two decades of journalism experience across real estate, education, human resources, and foreign affairs. She specialises in India’s real estate sector, covering residential and commercial markets in Delhi-NCR, Mumbai, and Bengaluru, with in-depth reporting on regulatory developments, urban policy, housing trends, and interviews with industry leaders. Her work has also appeared in the Hindustan Times newspaper and HT Estates. Earlier, Vandana played a key role in establishing the real estate vertical at Moneycontrol (NW18 Group), shaping its editorial direction and market coverage. She has also written extensively on international education for HT Education, tracking global study destinations, policy changes, and student mobility trends, earning the Singapore Education Award 2009 for Best Media Coverage (Print). Her reporting portfolio includes human resources and employment trends for HT ShineJobs and PowerJobs, as well as lifestyle and interior design features for HT Premium Homes. Vandana began her career with the Press Trust of India, gaining strong editorial and reporting expertise. She was also selected for a prestigious fellowship at Fondation Journalistes en Europe in Paris, where she wrote for EuroMag. One of her notable reporting assignments included covering Germany’s capital relocation from Bonn to Berlin. Outside of journalism, Vandana is a passionate traveller, constantly seeking out charming hideaways across India and the lesser-known, offbeat corners of Southeast Asia.

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