Consumer electronics player Onida, which has been a late entrant in the LCD television market, is trying to take on Korean giants like LG and Samsung in the cut-throat market by riding on the high interest second season of the Indian Premier League.
Speaking to the Hindustan Times, G Sundar, CEO, Mirc Electronics Ltd said, “We are aiming at a 10 per cent market share through our Xaria range of LCDs of the estimated 1.5 million units strong LCD market. We are targeting to achieve this by September 2009.”
The company will spend Rs 15 crore during the quarter April 2009 to June 2009, half of which will be used for promotions associated with the IPL and the other half during the elections.
“We are focusing on the aesthetics; particularly on the sound output. We provide 1200 watts sound output with the 32 Xaria Thunder”, he added.