Platinum gains popularity

If you can afford gold, platinum’s not unreachable. The young and the hip in Mumbai seem to have stumbled upon this fact. Kinjal Dagli reports.

If you can afford gold, platinum’s not unreachable. The young and the hip in Mumbai seem to have stumbled upon this fact.

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“Platinum pricing is now within a 25 per cent higher range as compared with gold. It’s a rare and aspirational metal, and is now more affordable not just in comparison but also because the slowdown has led to a price correction,” said Vijay Jain, CEO of Aura, which deals in platinum jewellery. Platinum costs around Rs 17,000 per 10 gm.

Rekha Radhakrishnan, a 24-year-old HR professional, is a convert. “I recently got engaged and gave my fiancé a platinum ring. It’s more modern and less flashy than gold,” she said.