In her quest to become an American. television star, Victoria Beckham is prepared to use every asset at her disposal.
Mindful of the Americans' fondness for spectacular cleavage, the 32-year-old mother of three has been taking every opportunity to show off her ever-growing breasts.
This has led to speculation that she has undergone further recent surgery to enlarge her once-negligible bust, although this was denied by her aides.
The ex-Spice Girl is hoping to launch herself as a fashion guru in the States in a new television show from Pop Idol creator Simon Fuller, billed as a cross between Project Catwalk and Britain's Next Top Model, reports the Daily Mail.
But despite making herself as visible as possible throughout New York Fashion Week, she has so far made few inroads into the US media.