Prriya and Chintan graduated from Sydenham in Commerce and pursued Fashion Design in India and the US respectively. Prriya went to P.V. Polytechnic (SNDT) and worked with Sheetal design studio. Excelling in her school, she was awarded student of the year, and a special award for her graduating collection. Subsequently, she also landed the Femina Best Young Designers' Award. As for Chintan, he studied at Parsons School of Design in New York and worked for Calvin Klein to get a feel for the ready-to-wear market. To do the same for the Couture, he joined Randy Rahm.
Merging heritage and innovation to enhance Indian Handicrafts and endeavoring to blend together tradition and youth, they have made an attempt to create garments that are modern but which strongly speak of their roots - India. The diversity in their education brings to life a beautiful mix, which is reflected in the styling. Prriya's knowledge and experience in embroideries and Chintan's strong knowledge of cuts, silhouettes and styling helps them create garments which are contemporary in style and traditional in embellishment. Their forte is bridal couture and they have recently launched a Bridge and Ready-to-wear collection.