European auto major Rolls Royce on Wednesday launched the `Rolls-Royce Phantom' luxury car in the Indian market aimed at tapping the growing consumer demand for luxury vehicles in the country.

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The car is priced at Rs 3.5 crore, a company release said in Mumbai.
Rolls Royce has opened the first showroom in India and Navneet Motors Pvt Ltd would be the authorised car dealer in India, it added.
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