Music director duo Vishal-Shekhar are very excited about a biscuit advertisement in which Shah Rukh Khan dances to Marathi tunes composed by them.
The duo, who have done the music for several jingles and ad films in the past, were in for a big surprise when choreographer friend Farah Khan requested them to compose a Marathi folk tune for a biscuit ad featuring Shah Rukh, reports Bollywood Trade.
"We have worked with Farah Khan on several ad films in the past, but this time we were stunned because we had never recorded a Marathi song before. The ad was for a popular range of biscuits to be launched in Maharashtra.
"It was to be essentially targeted at the Marathi-speaking crowd. Having lived in Mumbai, we thought we knew the essence of Marathi culture. That's why we chose the popular 'lavani' or tamasha music for the ad and gave it a very catchy tune," said Vishal.
Needless to add, the ad agency which had given the lyrics to the duo was absolutely delighted with the results - and so were Farah and Shah Rukh, whose company Red Chillies produced the ad.
The dance steps Farah later chose for Shah Rukh were completely in sync with the beats of the music and theme of the ad. It has just been released on all Marathi channels and has become an instant hit.
{{/usCountry}}The dance steps Farah later chose for Shah Rukh were completely in sync with the beats of the music and theme of the ad. It has just been released on all Marathi channels and has become an instant hit.
{{/usCountry}}"The ad reflects a new beginning for the Maharashtrian community and the music and its looks go well with this concept," said Vishal.
Asked if they were open to composing music for a Marathi film, Vishal said: "Why not, if the project interests us and is something above the ordinary? After all, creativity has no barriers."