The scent of a man

Action star Bruce Willis is all set to release his own signature fragrance, which will be available in stores from July. The Die Hard actor has signed a deal with the German company LR Health+ Beauty Systems to create a men’s scent.

Action star Bruce Willis is all set to release his own signature fragrance, which will be available in stores from July. The Die Hard actor has signed a deal with the German company LR Health+ Beauty Systems to create a men’s scent, WWD.com reported.

“The Bruce Willis scent will be extremely masculine and everything from the ingredients to the design, embodies every individual feature of the Hollywood star:
strong, self-confident, consistent,” said Tilo Ploger, Chief operating officer of the firm.

With the release of this perfume, the 55-year-old will join the list of celebrities having their own perfumes, a few being Jennifer Lopez, Victoria Beckham and Sarah Jessica Parker.