Amul pins ‘Exit the Dragon’ tweet after Twitter briefly blocked company’s account

The company’s Twitter handle shared an image of the iconic Amul girl engaged in a confrontation with a red dragon.

Updated on: Jun 7, 2020, 13:27:14 IST

Hindustan Times, New Delhi | By Trisha Sengupta

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Amul’s Twitter account was briefly blocked after the company shared a carton which called for a boycott of Chinese products. Now, after the handle was restored, the company has pinned the tweet on their profile so that this is the first tweet anyone visiting the company’s Twitter profile will see.

The image shows Amul’s pinned post. (Twitter/@Amul_Coop)

The handle shared an image of the iconic Amul girl engaged in a confrontation with a red dragon. In the image, the logo of a popular Chinese video sharing platform is also visible from behind the dragon. The caption, “Exit the dragon”, is boldly written on the top of the image, while the words “Amul, made in India” can be seen on the bottom right corner.

The company shared the image with a caption saying, “About the boycott of Chinese products...”

The image shows the pinned tweet on Amul’s profile. (Twitter/@Amul_Coop)

“When our advertising agency shared this ad on the night of June 4, they learnt through a forward that our Twitter account was blocked,” Managing Director R S Sodhi of Gujarat Cooperative Milk Marketing Federation, owner of Amul, told PTI. “When we requested Twitter for re-activation, the account was restored,” he added.

Twitter is yet to respond why they blocked the account.

ABOUT THE AUTHOR
Trisha Sengupta
Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More