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Priced at over Rs 50 crore, Italian brand launches ‘world’s most expensive’ bag embellished with diamonds and rare gems. Watch

The Italian luxury brand Boarini Milanesi took to Instagram to share a video showcasing the bag.

Published on: Nov 27, 2020, 22:35:17 IST
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Do you remember ‘Bagwati’? Yes, the iconic handbag from the film Zindagi Na Milegi Dobara that became a source of hilarious discussions among people. Turns out, there is a real-life ‘Bagwati’ and it is priced at over Rs 50 crore. Launched by Italian luxury brand Boarini Milanesi, a video of the bag has now created a stir among people.

The image shows the bag created by Italian luxury brand Boarini Milanesi. (Instagram/@boarinimilanesi)
The image shows the bag created by Italian luxury brand Boarini Milanesi. (Instagram/@boarinimilanesi)

The brand took to Instagram to share about the handbag. They wrote that it is priced at “6 million euros”, which when converted to Indian currency is nearly Rs 53 crore.

The caption also explains that the ‘most expensive’ bag of the world is launched to protect the seas that are “increasingly threatened by non-biodegradable plastics.”

“800 thousand euros of the proceeds will be donated to cleaning the seas,” the brand wrote and concluded the post.

The bad is crafted using semi-shiny alligator skin, reports Daily Mail. Besides, it is adorned with 10 white gold butterflies which are also decorated with diamonds and rare gems.

Take a look at the video:

Since being shared, the post has received several comments from people. There were a few who expressed their surprise. Most, however, were not happy and didn’t hold back while expressing their views.

“Raising awareness about ocean pollution by making alligator skin bags, could there be more hypocrisy!” wrote an Instagram user. “Hypocrisy at its peak,” shared another. “What????! This is completely stupid...how killing an animal will help to increase ocean pollution awareness!!?? Nice intention but please find a better way if you actually care about it,” said a third.

“Hypocrisy is ashamed of this hypocrisy of spreading awareness about ocean pollution while skinning the animal which lives in it,” commented a fourth.

  • Trisha Sengupta
    ABOUT THE AUTHOR
    Trisha Sengupta

    Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More