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Editor’s Note: The man who seva’d the year!

How Harteerath Singh’s “seva” made him the poster boy among millennials, a peek at India’s first virtual “influencer” and a column by influencer marketing expert Shivam Agarwal

Published on: Jun 03, 2022 07:31 PM IST
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I am what you’d call a Covid virgin.

Harteerath Singh (above) of Hemkunt Foundation whose work during the pandemic was lauded by all
Harteerath Singh (above) of Hemkunt Foundation whose work during the pandemic was lauded by all

Unless I had a light, asymptomatic bout without knowing it, I’ve managed to dodge the virus through its variety of strains. But, that doesn’t mean I wasn’t affected by it.

Last year, mid-April to mid-June was one of the most emotionally-charged periods of my life.

Covid’s Delta variant had hit India like a brick in the face. Friends and their families caught the virus, battled unimaginable challenges, and people younger than me fell prey. We “double masked” and faux-helped by posting urgent requirements for hospital beds, oxygen cylinders and ventilators on social media, but was it enough?

As editor, I questioned my choice of “happy lifestyle-led stories” week on week. Is it okay to talk about fashion at a time like this? Even otherwise crucial issues like gender equality, inclusivity, and the future of our planet suddenly didn’t matter as much.

If I were to pick one positive through this exceptionally trying time, it would be the man on our cover today. Harteerath Singh appeared on our screens canvassing positivity and life. The Gurgaon boy and his NGO, the Hemkunt Foundation, seemed to come up with the best solutions to seemingly insurmountable problems at the time. They set up temporary Covid Care Centres, imported ventilators and supplied oxygen. And the cherubic-faced Harteerath put on the face of a warrior, being positive of triumph come what may!

Influencer marketing expert Shivam Agarwal, 28, who authors an exclusive piece in this issue

This issue also showcases a different, relaxed side of the young man. Harteerath has worked with a stylist on his looks for this shoot, showed us he has some strong opinions on fashion, and from what is evident in the pictures, has enjoyed every bit of it. He knows he’s making every garment he wears look great; we know it’s the selflessness he wears that makes him stand out.

As we say a small prayer of gratitude that we are able to indulge such pursuits today, do read his interview for stories that’ll leave you with moist eyes and a tug at your heart. Harteerath showcases humankind at its best, and he takes particular pride not in the fact that he helped save lives, but that his work may have inspired others to give back as well.

Also in this issue: India’s first virtual “influencer” (faulty as that term is… more on that later!), fashion advice for your dog, and we kick off Pride month by questioning corporates that pretend to ally, but have their eyes set on the pink dollar. Watch out!

Jamal Shaikh is the National Editor – Brunch and New Media Initiatives, Hindustan Times

Follow @JamalShaikh on Twitter and Instagram

From HT Brunch, June 4, 2022

Follow us on twitter.com/HTBrunch

Connect with us on facebook.com/hindustantimesbrunch

 
ABOUT THE AUTHOR
Jamal Shaikh

Jamal Shaikh is National Editor - Brunch and New Media Initiatives at the Hindustan Times. He is a well-known TV host and magazine editor, who has launched and edited the Indian editions of Men’s Health, Robb Report and Discovery Channel Magazine. He tweets and Instagrams @jamalshaikh

Catch your daily dose of Fashion, Taylor Swift, Health, Festivals, Travel, Relationship, Recipe and all the other Latest Lifestyle News on Hindustan Times Website and APPs.
Catch your daily dose of Fashion, Taylor Swift, Health, Festivals, Travel, Relationship, Recipe and all the other Latest Lifestyle News on Hindustan Times Website and APPs.
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