HT Brunch Cover Story: Slay it with a smile with Kusha Kapila and Dolly Singh - Hindustan Times
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HT Brunch Cover Story: Slay it with a smile with Kusha Kapila and Dolly Singh

ByShruti Nair
Jan 16, 2021 08:18 PM IST

How the “South Delhi Aunties” reinvented themselves as independent content creators and became India’s most popular women in comedy.

It’s hard not to fall for the stereotype of South Delhi women portrayed by Kusha Kapila and Dolly Singh. The two former media colleagues who quickly became fast friends are Internet divas today – funny, entertaining and witty, just like the content they create. When working together in full-time jobs, they bumbled their way through making videos, tapping into their observations of the people around them. Soon they had created on-screen characters that immediately had viewers falling about with laughter and, encouraged by the response, quit their office jobs and set off to become individual content creators, posting videos on social media that make their viewers’ days.

Kusha Kapila and Dolly Singh, two former media colleagues who quickly became fast friends are Internet divas today – funny, entertaining and witty, just like the content they create; Art direction: Amit Malik; Styling assistant for Kusha Kapila: Meharjot; Styling for Saloni Gaur: Sagar Malhan; Make-up: Srishti Anand Mathur; Hair: Amlesh Thakur; Outfit, Ordinaree; jewellery, Studio Metallurgy; Styling for Dolly: self; Co-ord set, Zara(Shivamm Paathak )
Kusha Kapila and Dolly Singh, two former media colleagues who quickly became fast friends are Internet divas today – funny, entertaining and witty, just like the content they create; Art direction: Amit Malik; Styling assistant for Kusha Kapila: Meharjot; Styling for Saloni Gaur: Sagar Malhan; Make-up: Srishti Anand Mathur; Hair: Amlesh Thakur; Outfit, Ordinaree; jewellery, Studio Metallurgy; Styling for Dolly: self; Co-ord set, Zara(Shivamm Paathak )
While Kusha says she always knew she could make people laugh , Dolly never thought she was a funny person, and instead was introverted and shy; On Dolly: Outfit and heels, Zara; On Kusha: Outfit, 431-88 by Shweta Kapur; jewellery, Eurumme(Shivamm Paathak)
While Kusha says she always knew she could make people laugh , Dolly never thought she was a funny person, and instead was introverted and shy; On Dolly: Outfit and heels, Zara; On Kusha: Outfit, 431-88 by Shweta Kapur; jewellery, Eurumme(Shivamm Paathak)

“Some of my content is over the top, while other stuff is stereotypical, but it is all in my own skin” —Kusha Kapila

For Kusha, humour has become a coping mechanism; Outfit, 431-88 by Shweta Kapur; jewellery, Eurumme(Shivamm Paathak )
For Kusha, humour has become a coping mechanism; Outfit, 431-88 by Shweta Kapur; jewellery, Eurumme(Shivamm Paathak )
Saloni Gaur
Saloni Gaur
Dolly says that she was bullied for being thin as a young girl, which makes coping with negative comments online easier; Sweatshirt, DIY; sports bra, Calvin Klein; jeans, H&M.(Shivamm Paathak )
Dolly says that she was bullied for being thin as a young girl, which makes coping with negative comments online easier; Sweatshirt, DIY; sports bra, Calvin Klein; jeans, H&M.(Shivamm Paathak )

“It took a long time to make the shift [to becoming an independent content creator]. Like most middle-class parents, mine too believe that kuch bhi ho, salary toh aani chahiye” —Dolly Singh

Dolly and Kusha both agree that stating your mind often comes at the cost of trolling; On Dolly: Co-ord set, Zara; shoes, Charles & Keith; jewellery, Myrha by Rhea Bothra; On Kusha: Outfit, Forever New India; jewellery, Esme Crystals And Noor(Shivamm Paathak )
Dolly and Kusha both agree that stating your mind often comes at the cost of trolling; On Dolly: Co-ord set, Zara; shoes, Charles & Keith; jewellery, Myrha by Rhea Bothra; On Kusha: Outfit, Forever New India; jewellery, Esme Crystals And Noor(Shivamm Paathak )

“Fame will leave if you are no longer relevant” —Dolly Singh

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